the independent London pub run by foodies

ABOUT Us

It all started with a low point, lockdown had just begun, a team out of work and out of home, but an empty pub that needed some love and couldn't sit empty for months.

British sourced Seafood

With so many of us out of work The Vic became home to Matt and his team (Danny, Pedro & Fio). Not ones to sit on their hands they quickly went about setting up local seafood suppliers sourcing real quality British coast local ingredients. Next came menu planning, creating and sourcing dishes only we could provide to peoples homes! 

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A bit of whizzy stuff on a website, some social media (and some second hand bikes bought on marketplace) and we were away, delivering stunning seafood, personally to peoples houses. They loved it!

East End Boozer Pub

So why stop there! in our spare time we stripped back and painted The Vic, we begged a furniture company to deliver some up cycled furniture and we were ready for the end of lockdown!

Our new home, our east end boozer big on fish!

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Matt & the team